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Tarkett North America announces new branding for its Residential Business
SOLON, OHIO, November 3, 2021 – Tarkett, a worldwide leader in innovative flooring and sports surface solutions, announced today it is repositioning its Residential Business through new branding and added resources to better align to the needs of its residential customer base. Effective immediately, Tarkett Residential is now Tarkett Home.
“Our growing desire to better relate with the customer and to increase brand awareness in the residential space called for a change in image,” said Elizabeth Hurley, SVP Sales and Marketing - Residential. “And while our brand positioning is changing, the level of quality and care we put into our products is not. Our goal is to continue to help consumers create beautiful spaces in the places they call home.”
Representing the Tarkett North America residential segment, Tarkett Home has officially launched in US & Canada with the release of a new website: tarketthome.com. The company will continue to build awareness of the new branding through social media, display/hand-tool updates, collateral, business communications, and participation in trade shows through the remainder of 2021 and into next year.
Our new website will provide consumers with inspiration and product knowledge to assist with the buying process. The site also features an extended resource catalog— including a new visualizer, which digitally imposes our flooring into a photo of your room, and a Flooring Wizard to help you find the appropriate product for your space. A new retailer locator interface is also expected to arrive in 2022. For more information about Tarkett Residential, visit tarketthome.com.
“Our growing desire to better relate with the customer and to increase brand awareness in the residential space called for a change in image,” said Elizabeth Hurley, SVP Sales and Marketing - Residential. “And while our brand positioning is changing, the level of quality and care we put into our products is not. Our goal is to continue to help consumers create beautiful spaces in the places they call home.”
Representing the Tarkett North America residential segment, Tarkett Home has officially launched in US & Canada with the release of a new website: tarketthome.com. The company will continue to build awareness of the new branding through social media, display/hand-tool updates, collateral, business communications, and participation in trade shows through the remainder of 2021 and into next year.
Our new website will provide consumers with inspiration and product knowledge to assist with the buying process. The site also features an extended resource catalog— including a new visualizer, which digitally imposes our flooring into a photo of your room, and a Flooring Wizard to help you find the appropriate product for your space. A new retailer locator interface is also expected to arrive in 2022. For more information about Tarkett Residential, visit tarketthome.com.